I just finished my hour and a half commute from the burbs to work. I followed my daily routine and popped into a convenient store to snag a drink and something for breakfast (I leave the house at 6:30 so no time for food).
Usually I get a Red Bull or the fairly new to Japan "Monster". Monster energy drinks are bigger and therefore keep me motivated longer. The news recently reported that some kid died from drinking Monster so even though I wasn't planning on chugging 3 cans it was in the back of my head to find a different source of caffeine.
Then I saw it! Pepsi Energy Cola with Darth's silhouette on the can. I'm a big Star Wars fan and I think I'm even a bigger fan of new gimmicks. So this was like a dream.
As I've mentioned before Pepsi occasionally introduces a new flavor for a limited time (vanilla, shisou, watermelon etc.) but this is the first time I saw a Pepsi with the catch phrase "Give yourself to the Dark Side".

All of these things are supposed to make your work day not suck. And they did work for a little while. Then the caffeine high wore off (or maybe it was the high from finding a cool can), but I lost power. I could feel the grey cloud forming over my head. I was giving myself to the Dark Side.